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HOW TO GET TOP GOOGLE RANKINGSThere is no doubt that ranking at the top of major search engines and especially Google for your chosen targeted keyword phrase can have a positive influence on the growth of your business. As a result of this more and more businesses have decided to move online, making it much harder to rank at the top for higher rated keywords. For this reason SEO experts are always attempting to crack and beat the ever changing algorithm which Google uses in order to rank websites. While it true that no one has managed to figure out the key factors which make up the Google Algorithm, there are certain key elements that SEO experts use in order to achieve a top Google Rankings. Often with great success! KEY FACTORS TO MAKE YOUR WEBSITE RANK HIGH IN GOOGLEPlease find below a list of key SEO elements which can be used to achieve higher rankings in Google. The information outlines On-Page SEO which are changes you can make to your website and Off-Page SEO which involves link exchange. ON-PAGE SEO OPTIMISATIONOn page SEO is the method used to describe the process of optimising the content of your website. This includes the text, images and links on your website. Anything uploaded to your website's domain is considered to be on page. On Page SEO consists of several key elements, with keyword density probably being considered the most important. Keyword density represents the number of given times a particular keyword or phrase appears compared to the total number of words on a page. Other on page factors can include text content, bold tags and headings. OTHER KEY FACTORS WHICH CONTRIBUTE TO THE ON PAGE OPTIMISATION PROCESS.On Page SEO & Title TagsWhen it comes to on page optimisation the Title Tags are considered to be one of the most heavily weighted tags. These are the words which are displayed at the very top of your browser window. ( ie Blue Bar ). These Title Tags are an important part of the SEO process and are used by Google to determine what a particular page is about. For your website to rank highly for certain keyword phrases, you must include them in the Title Tag. Further more, the Title Tag is the series of words that appears in the first line of your Google listing and as such needs to be appealing to the person performing the search. On Page SEO & Internal LinksWhether it be ‘Internal Linking’ or ‘External Linking’, Linking is an integral part of the SEO process. In the case the term Internal Links refers to those links within a page which point to different key sections of your website. Internal links will certainly assist your SEO rankings. Website Size. Does it matter?When it comes to achieving high Google rankings especially for competitive keyword phrases, the bigger your website the higher your Page Rank. The more pages and informative content your website has the more keywords you can target and rank for. Generally bigger websites tend to rank better because they can use their own web pages to manipulate their SEO rankings. Website Freshness and SEOIt’s no secret that Google Spiders love content. Hence updating your website content on a regular basis and adding informative articles will almost certainly encourage Google Spiders to visit your site more often. Doing so will not only assist with the indexing any new pages and new content added to existing pages, but your website will be considered more important and be rewarded with a high page rank by Google. Website Content QualityThe quality of the content in your website does not directly influence your SEO rankings. In fact many website containing low quality content can rank high in the search engines. However having quality content will increase the number of other sites that will link to you. As a result your website ranking will increase. OTHER USEFUL SEO TECHNIQUES INCLUDEThe following points aren’t as important as those mentioned above, however they can assist in improving your websites page rank. Keywords in Page HeadingsIncorporating keywords phrases into your page headings is a good idea but only helpful if used correctly. For example if a particular page is about ‘Jukeboxes’, then it stands to reason that you should include the work Jukebox as part of the heading. Please note that the page should then target to that keyword phrase. Keywords in your Domain NameIncorporating a particular keyword phrase in your domain name can assist with ranking for that particular keyword, however it will not help rank with other keyword phrases. The best example of having keywords in the domain name is when the domain name is the same as the targeted keyword. ie. www.jukebox.com.au. While this option can work, it’s not advisable to do this for less or non competitive keyword phrases as they are much easier to target and rank. Using Keywords in URLsThe use of keywords URLs can definitely assist with the SEO process not to mention increase the click through rates of your search engine rankings. Image ALT TagsIt’s a well known fact that search engine spiders are unable to read images only text, so we use Alt tags to attached useful keyword information to the images which can be then read by spiders. Websites that reply on images to promote their products such as a Jeweller can benefit in Google image searches by using image ALT tags. Meta Description TagThe Meta Description tag doesn’t affect your websites SEO ranking however it is still a goo idea to include them. The Meta Description can be a short sentence describing the page and should include your targeted keyword phrases. Providing a website has them, the Meta Description can usually be seen on the second and third lines of the Google search results. CAN THE AGE OF A WEBSITE HAVE AN IMPACT ON MY RANKING?In general, the older the website the better in will perform in the search engines, but only if they have used effective SEO techniques. However an older website will have no chance whatsoever against a younger site that understands and has used current SEO techniques. OFF PAGE SEO OPTIMISATIONNow that we have covered on-page SEO optimisation, we now need to take a look at off-page optimisation techniques. Off page SEO is how we improve the ranking of a website. This is an ongoing process and is more often that not, very time consuming. Link Popularity and Website RankingLink Popularity refers to he number of incoming links pointing to your site from other websites. Links to your website are like a vote of confidence for your website, so the more links you have back to your site the higher it will rank. Those websites with high page ranks often have thousands of links pointing back to them and as such will be very hard to compete against. What ever you do, make sure that you do not fall into the trap of simply linking to any site. The best results are achieved by linking to websites in the same neighbourhood as you and with an equal to or higher page rank. Page Rank of incoming links and SEO RankingOn of the most important is the Page Rank of the website linking back to you. Linking to a website with a higher Page Rank will help lift your ranking. The higher their Page Rank the better. Link ReputationThe way in which links pointing back to your website are structured can affect your ranking. ie Do the links contain the keyword phrases you are targeting?. Lets take Jukebox as an example. If the link contains the keyword ‘jukebox’ the it will have more impact than a link that simply says ‘click here’. You will only increase the number of links to your site but not the reputation. Trust of Incoming Links and SEOYour SEO ranking can also be affected by the quality of the content from which the link to your site is coming from. Links from sites with high quality content are always worth more than those coming from sites with lesser quality content. The Theme of the Incoming Link and SEOIdeally you are better off concentrating on exchanging links with those websites offering the same or similar services as Google is quickly heading towards integrating this factor into their Algorithm, so establishing links with similar sites will be most beneficial in the long term as it is what Google prefers. NEGATIVE FACTORS THAT CAN EFFECT YOUR WEBSITE RANKINGDuplicate Website ContentThe term ‘Duplicate content’ is a phrase used by Google which refers to the same content being used across multiple websites. The best way to avoid being penalised is to make sure that your website contains different wording. Try to create different Title Tags for each page of your website. Duplicate website content and Google penalties Hidden LinksSearch Engines aren’t silly so resist the urge to attempt to hide links in your site by making them the same or similar colour to that of the background colour of your website. Hosting and Website UptimeDon’t skimp of the hosting side of things. Pay a bit more for a reliable hosting company. Your website may be penalised if it is continually offline due to cheap hosting. Keyword StuffingDon’t resort to filling pages with the same keyword phrase over an over again, besides looking weird and unnatural it will only serve to harm your ranking. TOP GOOGLE RANKING TECHNIQUES, OFF PAGE AND ON PAGE OPTIMISATION TIPS, KEYWORD SELECTION |
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